There are numerous things to consider regarding SEO when dealing with e-commerce websites. Your WordPress blog won’t have the same challenges as your IBM WebSphere site. You will be dealing with a litany of places where things can go wrong with e-commerce. Hopefully, this blog will help you avoid some of the common pitfalls that generally come from trying to optimize e-commerce websites.
Duplicate or thin content
If a manufacturer provides a standard product description, many retailers are likely to use it without altering anything. Many retailers make a mistake of not working on copies across different areas of their sites such as category pages, video content, shareable blog content and more. Duplicate content can ruin your website’s SEO. Make sure you re-write your content to avoid being penalized by search engines for duplicate content.
There are a lot of algorithms from search engines that we need to adhere to. Search engines reward websites that comply with these algorithms. This can be seen in using schema markup format in the source code of your pages. The display page will not change for your users, but search engines enjoy digesting content that is in a code markup. Such content is easy for search engines to digest.
Use of canonical tags
Using canonical tags is vital for online shops when products have attributes such as colors, sizes, qualities and more. You can use them to keep SEO benefits applied to one version of the page. Don’t create a script accidentally to associate a canonical tag automatically back to every page individually. This can be used to prevent scraping issues.
Category pages and Merchandising
Category pages can keep your website alive or dead. People may not search specifically for the exact name of your products. They search for generic phrases such as “women dresses” and more. The same products are often merchandised across different category pages. You can use the keyword search to determine how your audience is searching products and services to build out the pages to have content that relates to how your audience search for products online.
Large e-commerce platforms will give you a clunky plan for generating URLs. E-commerce platforms are better at generating good URL structures. You should avoid generating separate URLs because search engines will index them separately and this can result in duplicate content which can harm the ranking of your website.
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