Private sales and flash sales hit the e-commerce market with a bang in 2009 and 2010. Some people argued that flash sales are the most scalable business model in e-commerce. However, just like any other innovations, they trickled in their effectiveness, and this brought up exciting innovations in the world of e-commerce. Here are some of the top innovations in e-commerce.
Selling based on location
Online stores make use of geotargeting to trigger notifications when customers walk near a store. This has been an enormous push to the industry considering that they can combine offline and online shopping. Nowadays, online sites can target customers based on their locations. Many people are purchasing on the go, and it is crucial to target them and understand how they buy things while in a train while at work and even when they are out to eat.
The first wave of innovation comes in the form of check-ins. Customers can check in when they go to certain places events and landmarks. The customers can benefit from interacting with the real world as they can bring the real world to the digital world. Online stores are targeting some locations and partnering with useful businesses. For example, an online store that sells supplements can partner with a gym in a certain location so that the gym recommends their customers to buy in certain stores to get discounts.
Fast delivery options
We are going to a world where overnight delivery will be forgotten. Nowadays delivery services are getting faster and at reduced prices. Some companies can deliver products within two hours in certain locations. For example, food delivery companies can deliver food within 30 minutes.
Connecting with the physical world
Some people still love the experience of buying things in physical stores. Consumers see it as fun, relaxing and a way of socializing with people. Innovations are trying to make e-commerce to be more enjoyable to consumers. It will come in the form of online and offline merging. For example, the fire phone software allows people to window shop products, scan what they like and buy them online. The digital information is combined with the real world shopping to make online shopping enjoyable.
The possible upcoming wave of innovation in selling products and services online is unusual and exciting. It is therefore important for everyone to talk and embrace what is coming next.